But how many actually put the true spirit of "KAIZEN" into practice? Not even 1 in 10 brands I know of.*
What is Kaizen? It is a policy of making incremental improvements on a daily basis. You do a process, and realise there is something that can be tweaked for a better performance. So you tweak it the next time. You institutionalise this tweaking-process, and make it a part of your work. That is Kaizen.
The grand (and correct) idea behind this is that over time, the small improvements made on a daily basis add upto big improvements that can be industry changing from several perspectives.
So far so good. But are there really shining examples of Kaizen? Honestly, very few. Let me list one name - a service that always surprises me with their almost daily "tweakings" that I experience as a user.
* There are many reasons for this - organisational apathy, lack of top management's vision and push, poor work-culture, lack of discipline, poor self-esteem in workers, customer apathy etc.