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| Live it to know it |
But beware ye Entrepreneur!
If the advisor is not of the same fraternity, discount his words heavily. Do not take them too seriously. And for sure, do not act on such pieces of wisdom immediately. Think hard before you accept any such wisdom as gospel truth.
There are good reasons for my saying so.
Only those who are in the active role of an entrepreneur - especially the start-up ones - face the following realities:
- Fear of death : If the business model does not work out, and the revenues do not flow in, it could be sudden death with no second chance in the immediate future. All the dreams, the presentations, the excel-charts vaporise instantly
- Fear of growing unprofitable : The business may be pulling in revenues, but the profits may just not be happening, thereby making the mid-term prospects of the venture suspect. No one may be interested in funding you anymore
- Fear of losing everything one has : If the business collapses, then a lot of emotional investment that happens in it goes with it too.. sure you become wiser, but the pain is harrowing. A daily dose of "we told you so..." is likely to follow
Only an entrepreneur who has lived through the daily pain (and pleasure) of facing these brutal realities knows how things get done under such pressures.


