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| Appeal for the World |
It is the third role that we will discuss in this case study.
Undoubtedly, when there's a lot of original research going on in a B-school (if you have a smile on your face, you know the malaise!), there will be an inclination to publish it. It's perhaps the best currency of power you have with corporates. It can generate future revenue streams for your school more reliable than student enrolment, perhaps.
So, research and publications at any management institution depend on some factors:
- Quality faculty willing and capable to do original research
- Enough industry interfaces available to ensure lots of credible raw material to research on
- Design and publications team that can present the ideas and research paper in a lucid manner
- Successful commercial interface (advertisements and marketing promotions)
- Process owner - the key driver of the effort
The number of managements institutions that dot the landscape of India, the amount of public funds that the central government lavishes on the chosen ones (the Indian Institutes of Managements - IIMs) and the tremendous media heft that these B-schools carry with local and national media, suggest to a layman's mind that there would be several world class management journals being published from these hallowed portals of management education in India.

