tag:blogger.com,1999:blog-8647794548092946175.post2234209399567026082..comments2023-08-12T17:16:40.858+05:30Comments on Bright Sparks: The repositioning of AirtelGyan Cloudhttp://www.blogger.com/profile/07261375536957176336noreply@blogger.comBlogger13125tag:blogger.com,1999:blog-8647794548092946175.post-80560160498971236432010-12-15T01:27:39.814+05:302010-12-15T01:27:39.814+05:30Hello sir,very well placed sir.i am visiting your ...Hello sir,very well placed sir.i am visiting your blog for the first time.its really sparkling.thank you:)Unknownhttps://www.blogger.com/profile/02773930845213166395noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-39911598370031095032010-12-08T15:02:32.489+05:302010-12-08T15:02:32.489+05:30Hello sir,
Thank you for sharing you...Hello sir,<br /> <br /> Thank you for sharing your wisdom pearls with us. we got a tremendous insights about repositioning of a brand from this post. i would like to request you to please write one post on wikileaks and geopolitics. the reason is that the concept of both topics are quite subtle, so i am facing problem while understanding. hope you will understand me and helping me out from it.<br /><br /> Thank you.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-23750045832700011292010-12-06T00:49:38.146+05:302010-12-06T00:49:38.146+05:30Respected Sir,- Badiya tha Jisko kehte hai Enjoy r...Respected Sir,- Badiya tha Jisko kehte hai Enjoy reading waisa hi tha aaccha laga badh karAKHILENIUShttps://www.blogger.com/profile/14709909636929984086noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-73282167579420152302010-11-28T11:38:25.733+05:302010-11-28T11:38:25.733+05:30Dear Sir,
Thank you for your great insight!
As p...Dear Sir,<br /><br />Thank you for your great insight!<br /><br />As per my perception Airtel want to established its brand logo as a Visual logo not alphabetical logo.<br /><br />Prior logo- AIRTEL is written there, if anyone don't know English then they can not read and understand. Only red and white color was the visualization texture by which illiterate people can also understand it. But Vodaphone has same red color in its logo. so better to change for new launching and grabbing new market.<br /><br />New logo- Attractive, Red color(High Wave Length), Youthful etc.<br /><br />When I talk about music then I was a fan of last one which was composed by A.R. Rahaman. I didn't like new music. But sometime changes are required in branding for attracting the consumer. Nowadays this is a matter of discussion that Airtel has changed its logo.<br /><br />Logo- Thumbs up<br />Music- Thumbs down<br /><br />Lets see mass reaction.<br /><br />Thank you!<br /><br />----<br />Regards,<br />Shraddha Agrawal<br />http://ShraddhaAgrawal.BlogSpot.comPROTON Shraddhahttps://www.blogger.com/profile/11805864961061335300noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-7150881263383064542010-11-28T01:00:31.528+05:302010-11-28T01:00:31.528+05:30Thanks everyone for your comments.
Vivek - wonder...Thanks everyone for your comments.<br /><br />Vivek - wonderful observation really. My take on this is that Airtel did undertake a national launch (official press meet) when the top bosses including Mr Sunil Mittal made the announcements etc., but surprisingly the whole thing was subdued. Maybe they wanted their actions on the street to speak for the change, or maybe they were strategically too tied up in other things (that would be surprising) or maybe the season is just not right for any major corporation to attract too much limelight to its bosses (maybe the brand is ok, but not the people). Remember the media is full of negative news for more than 2 months at a stretch now, and the stink is growing deeper.Anonymoushttps://www.blogger.com/profile/11843171978811719595noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-3337030138262065982010-11-28T00:57:50.379+05:302010-11-28T00:57:50.379+05:30Gyaneshwar Kolhe - I DONT LIKE SYMBOL (AIRTEL)ITS ...Gyaneshwar Kolhe - I DONT LIKE SYMBOL (AIRTEL)ITS MY PERSONAL OPINION<br /><br />Nihit Jaiswal - Nothing new copied from Videocon<br /><br />'Prajaktta Inamdar' - Good morning sir,Amazing analysis.Was wondering about the change of airtel logo.I interpreted the new logo as showing connectivity all acoss the globe which indeed meant after Africa airtel had plans of expansion in Europe and the western world!<br /><br />Jitendra Kumar Nainani - Thanks for sharing with us the strategic thinking behind the transformation of brand Airtel.<br /><br />Shoaib Qureshi - I just love the way Airtel has launched its new logo...never seen something marketed this aggressively<br /><br />Mohit Chhabra - Sir, chk this out http://twitpic.com/393mim <br />a funny take on the airtel logo.....:)<br /><br />Akshay Joshi - new LOGO is GR8 one Sir, but question is , as TATA Docomo already launched 3G services in some cities and also intoducing MNP, still airtel is not enabled with 3G services, is it because of concentration on repositioning or Airtel has to introduce its new look before 3G launch? or anything else...???<br /><br />Vikram Singh - I think there was no need of changing of logo.New customers will find it difficult to relate to it.New airtel tone is good but can't beat older A.R Rahman tone.<br /><br />Akhilesh Dubey - Good analysis, Manudhane sahab.<br /><br />Ankur Chourey - innovation and restructuring at times are necessary and incessant part of a corporate giant.Airtel although was leaading with largest subscriber base in india but it came up with a brand repositioning of Rs300crores which will undoubtedly refresh the airtel brand in the minds of consumers..<br /><br />Ritesh Sharma - Very deeply and sharp analisys.. Thank you very much for such invaluable approach for marketing and Branding. ...I asked many "why Aitel chaged its Logo" but nobody has given ,even some faculty also.....thanks once agaiN!!Anonymoushttps://www.blogger.com/profile/11843171978811719595noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-42552484951109274742010-11-28T00:21:29.145+05:302010-11-28T00:21:29.145+05:30Hello sir,
Read your well framed analysis & a...Hello sir,<br /><br />Read your well framed analysis & also precious comments on same...js 1 query i have in my mind...i cudnt come across ny official announcement or any media coverage of them for same. for a sec i thought, it's copy-cat of airtel, coz had no info on ny news channel or newspaper. was it a sudden move or strategic one.<br /><br />request your inputs on same.<br /><br />Regards,<br />VivekMove on...https://www.blogger.com/profile/13949103615117097279noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-6708278706080106032010-11-27T14:16:30.392+05:302010-11-27T14:16:30.392+05:30Dear Sir,
Thanks for this awesome post, well artic...Dear Sir,<br />Thanks for this awesome post, well articulated and precisely researched. you have always been a source of innovative thinking and inspiration for your students.<br /><br />Two things about all this re-branding and repositioning campaign are worth notable<br /><br />First, the logo: To me its just any other logo, it could be a bakery shop, WC company or another chinese cellphone maker. It has no real connect to telecom/global/emotions. To make things worse its ditto Vodafone, don'tyou think sir that this logo violates the most basic of re-branding guidelines which says "Stay away from the colours of the competition brand." <br /><br />Second, The commercial:<br />I have seen this on TV but it didnt register as an airtel ad, honestly. Its really a beautiful ad , reminds me of the movie 'Before Sunset' . <br /><br />And here is some desert after the maincourse.. Sir ,as you say.<br /><br />This is how the rebranding process would have started!<br /><br />Sunil Bharti Mittal: I think we should change our logo, I like the Vodafone logo, the red, the font, the presence.<br /><br />Brand Union (Agency): Aapka Dil jo chahe pass laye but hum zyaada paas nahi ja sakte because ‘same to same’ ho jayega.<br /><br />(In English) Whatever your heart wishes, bring it closer but we cannot do that because it will look too similar.<br /><br />Sunil Bharti Mittal: Thode paas chale jao and give me the new logo.<br /><br />(In English) Get close enough and give the new logo.<br /><br />Brand Union (Agency): Here is the new logo.<br /><br />Sunil Bharti Mittal: This is great. And yeah please put the line ‘Dil jo chahe pass laye’ as the new brand message too. Here is 300 Crores. Sab jagah chap do ab. (In English) Post it everywhere possible.<br /><br />Reactions:<br />Airtel: Very Happy, Users: Very Angry, Vodafone: Doesn’t matter<br /><br />Conclusion:<br />Keeping the future strategies and plans in mind, it is definitely an intelligent move from Airtel(oops.. airtel.. sorry). At the same time, they could have added a lot more by backing it with a more appealing logo, unless of course, they were trying to recreate the Gap story. With such a vast presence in India and other countries, this logo will surely find acceptance. <br />However, Congratulations airtel for the blitzkrieg campaigning.<br /><br />Thanks and regards<br />Akash SinghIncredible Passionshttps://www.blogger.com/profile/00098872356441875110noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-59707246119465473032010-11-26T23:13:24.672+05:302010-11-26T23:13:24.672+05:30Dear sir,
Thanks for sharing with us the strategic...Dear sir,<br />Thanks for sharing with us the strategic thinking behind the transformation of brand Airtel.<br /><br />Regards,<br />Jitendra NainaniJitendra Nainanihttps://www.blogger.com/profile/04622962019102313677noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-27445222074618463982010-11-26T20:10:30.885+05:302010-11-26T20:10:30.885+05:30Dear Sir,
Greetings!!
The day I saw Airtel's...Dear Sir,<br /><br />Greetings!!<br /><br />The day I saw Airtel's new logo, I had many questions rather doubts on Airtel's thought behind this. But, now I understand what made them do so, a great analysis indeed!<br /><br />Observing Airtel's new logo and its closeness with Vodafone's, the later wins here in terms of being original in concept and representing the global presence with a strong positive attitude! But it is good to see from Airtel that they not only changed their logo but they are ready with strong media campaign supporting new theme, and connecting it with common man, which was missing for a long time.<br /><br />Having said that, I believe evolution of Airtel is true reflection of what Indian entrepreneurs' capable of doing. All the best Airtel. <br /><br />Regards,<br />Ankur Shukla<br />http://asncreation.blogspot.comAnonymoushttps://www.blogger.com/profile/05595114113549555272noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-87609406251860567542010-11-26T19:04:04.512+05:302010-11-26T19:04:04.512+05:301. Secret is ........ Airtel is 100% focused on Ma...1. Secret is ........ Airtel is 100% focused on Marketing.<br />2. Outsourced rest of the operations.<br />3. Airtel recommends new Entrepreneur to remain focused on core competencies , if you want to thrive in competitive world.Nilesh Ratilal Patelhttps://www.blogger.com/profile/15110270313312025116noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-36455525653193028502010-11-26T18:05:45.512+05:302010-11-26T18:05:45.512+05:30thank you so much for giving wonderfull insight on...thank you so much for giving wonderfull insight on airtel's repositioning and a great line of change that "Timely change is priceless, Delayed change is worthless.". now this line is engraved in to my mind and i am sure that it'll help me a lot.<br />thanks a lot sir.satish singhhttps://www.blogger.com/profile/13645253373219041377noreply@blogger.comtag:blogger.com,1999:blog-8647794548092946175.post-9384383159771934852010-11-26T16:13:17.089+05:302010-11-26T16:13:17.089+05:30Thanks for explaining the transition in details Si...Thanks for explaining the transition in details Sir. One of our class presentation was on Airtel Change and this article has explained the minute details and the exact reason for the change.Anonymoushttps://www.blogger.com/profile/03934633293138313118noreply@blogger.com